Thursday, November 11, 2010

Round in circles

Some fancy terms designed to elevate the apparent status of the speaker or writer simply act as confirmation that the simple – and often useful term  “dork” applies. A good example is referring to “myself” when you mean “me”.

The term “revert” – a favourite in some business circles is another classic example. The toffs who use this term have recently started providing the confirmation referred to above by saying “revert back”.

Revert back? Right. Does this mean “go forward”? Or is it simply a business stutter?

The most recent example I have come across was the Customer Services Manager of Telstra Clear explaining in his two day late apology for that company’s gigantic email crash that customers would need to “revert back” to their old password.

Perhaps the email servers simply got sick of their master’s language and gave up.

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